Visiting DEI Headquarters

From around the world, fans of the #3 car are flocking to Dale Earnhardt, Inc.'s new headquarters, near Mooresville, North Carolina, and a short drive from Lowe's Motor Speedway.

Here, visitors can trace Dale Earnhardt's racing history, through the pictures and actual cars on display. Winston Cup trophies are also on display, as well as displays honoring DEI drivers, Dale Earnhardt, Jr., Steve Park and Ron Hornaday.

A full gift store is also available. The phone number is 1.877.DEI.ZONE

Hours are:

• Monday-Friday: 9-6
• Saturday: 10-4

Check Out Our Earnhardt Merchandise

Related links:

• nearby Bass Pro Shops
• visiting Lowe's Motor Speedway
•  
• find DEI using
• RaceShops.com
• Mooresville, NC: Race City, USA

The pictures below were taken on the Friday before the 1999 UAW-GM 500. Hundreds of fans were visiting this day, and the state patrol was directing traffic.

Outside view from Highway 136.	A classic Lumina greets visitors.
A number of cars can be seen in the viewing room.	Cars with history, such as this IROC car, are part of the display.
Steve Park, Dale Earnhardt, Jr. and Ron Hornaday are also featured.